Helping kids in hospital get far, far away from the anxieties of cancer treatment.
Title: Better with Books
Client: Emmie’s Books
Campaign - Ad of the Day
London International Awards:
Health and Wellness - Craft
2D Animation - Finalist
The Problem
Studies by the National Academy of Sciences show that reading books boosts positive emotions and decreases pain in hospitalised children. Emmie’s Books collects and donate children’s books to hospitals across the United Kingdom. We wanted to drive increased awareness and contribution to Emmie’s Books mission on Childhood Cancer Day.
The Idea
We crafted a beautiful, hand-drawn animation. The film depicted the transportive power books can have on sick children in hospital. The narrative followed a child teleported from their hospital cancer ward and flown through the wondrously creative world of literature. Because for children with cancer, adventure is only a book away.
Support
To support Emmie’s Books’ cause, visit: https://www.emmiesbooks.org
“An animated film shows a child who is in hospital light up with joy when they pick up a book in this film for charity Emmie’s Books.”