Helping parents size up the risk of growth hormone deficiency.
Title: Growing Growth Awareness
Client: Novo Nordisk
PM Society Awards:
Effectiveness Award: Patient Communication - Finalist
Disease Awareness (Public) - Finalist
The Problem
Poor growth could be a sign of Growth Hormone Deficiency, a condition that if not treated early enough in children can cause serious, long lasting health problems such as learning difficulties and issues with the heart, bones, eyesight and the immune system. We needed to make parents aware of the importance of tracking their child’s growth.
The Idea
We created an impactful, beautifully crafted and targeted campaign, raising parents’ awareness to the importance of tracking their child’s growth, whilst driving them to the growth calculator; an online tool that offers a simple solution for quickly and accurately measuring their child’s growth, helping to identify potential underlying issues.
Results
82.2 million impressions.
1.36 million clicks through to the website.
377.5K uses of the growth calculator.
8,300 at risk children identified.
100x more effective than target.
The Growth Calculator
1 in 3000 children are at risk of having Growth Hormone Deficiency, the Growth Calculator is a simple tool that compares a child’s stats to those of the national average and offer further guidance if necessary: https://v2.morethanheight.com/en/calculator-charts/