The Problem

Moodswings are a mental health charity offering unique support to unique minds. But, despite being founded nearly 25 years ago, not many people know about them and the help they provide. They were a small independent organisation with limited resources, that didn't just need a rebrand, but a brand full stop.

The Idea

With a visual language influenced by brain patterns and copy that gets people thinking about anything but mental illness, we gave Moodswings a brand launch that highlighted exactly what they're all about, getting people to like the way they think.

Looking forward

We’re looking to expand our Happy Thoughts copy approach, with a fun social filter bringing these positive queries to life in the real world, as well as an AR mural outside the charity headquarters in Manchester. Keep your eyes peeled.